Updated: Apr 5, 2019
"We believe that empowered girls lead to empowered women"
Project Soar is a nonprofit organisation in Morocco. It was established in 2013 by Peacock Pavilions' owners Maryam and Chris. It seeks to uplift undeserved teenage girls. They offer each Moroccan teenage girl over 50 hours or empowerment activities a year. It helps each girl to understand her value, her voice, her body, her rights and her path. Girls must stay in school to participate and it helps to prevent them from becoming girl brides, a practice that it still prevalent in the area.
"Project Soar's mission is simple: to empower teenage girls in the developing world! We provide 50 lessons of empowerment to keep the girls in school and to prepare them for more productive, fulfilled futures."
Project Soar now has a a headquarters in the village where Peacock Pavilions is located and serves 24 nearby communities. Beyond the headquarters, Project Soar is now located in 22 locations around Morocco (with over 70 trained empowerment facilitators) and is the face of the girls rights’ movement in Morocco. By May 2019, the organization will have empowered over 900 girls. The organization has received mention in multiple media outlets, including on CNN International, the BBC and the New York Times. It was included in the CNN documentary about girls’ empowerment, We Will Rise and 2 girl beneficiaries and 2 Project Soar coordinators were invited to the White House. Plans are currently underway to expand Project Soar so that it can reach more girls.
"They May Be The Most Vulnerable But Adolescent Girls Also Have The Most Potential"
Peacock Pavilions prides itself in being Marrakesh's Do Good Hotel, and provides financial support to Project Soar, as well as facilities for a number of Project Soar activities. Many of the hotel's guests and retreat leaders have participated in Project Soar by leading workshops or by providing financial support to the cause. Additionally, when a guest shops at the M.Montague Souk, there is a give back to Project Soar with every purchase. Maryam serves as the director of the organization and volunteers 30+ hours a week to the organization. She was profiled in the New York Times as a woman changing the world around her.